UCD Concepts

This will be part one of a series of video merchandising posts.  I have been researching this topic for a couple weeks now and came across something so unique that I had to share it with you.

One of my favorite blogs is Future Now’s GrokDotCom blog.  Future Now Inc. is a New York City interactive marketing firm.  I have been a fan of their blog for quite some time now.  Since I have joined the online retail industry, I have been visiting their site on a daily basis to see what’s new and learn a thing or two.

Well, tonight I saw something really cool that had to do with video merchandising.  This is something I have not seen before and it just might be bleeding edge (so to say).

Johnny Bunko trailer from Daniel Pink on Vimeo.

I am quoting directly from Robert Gorell’s GrokDotCom post.

Riverhead Books and Penguin Books hired Lindsey Testolin to make the words of Daniel H. Pink and the illustrations of Rob Ten Pas come to life in the shape of a film trailer — complete with gratuitous needle-dragging-on-record sound effect to suggest a sudden change of expectations. There’s a strong call to action for the book’s website and it insists at the end credits that Johnny Bunko is the best graduation gift of 2008.

If you get a chance, check out some of Robert’s other posts.  He is a major contributor to the blog and I always look forward to his “Top 10 Online Retailers by Conversion Rate” post.

Stay tuned for future posts on video merchandising.

Cheers.

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