Some of you who read my posts may see a pattern here when I display another e-mail from Circuit City. I have to admit that I am quite fond of their marketing techniques.
Today I received an interesting e-mail that actually had me thinking about shopping even when I didn’t have to. It wasn’t the subject line that caught me, but rather the big red bow.
I was drawn to the writing beneath the picture saying “How to shop big on a budget” and felt compelled to click. Now if you knew me, you would know that I am clueless to the term budget when standing in any electronics section of any store.
What I did think about when reading this e-mail is all those affected by the current status of the market/economy and how Circuit City is trying to help those who have been affected.
Let’s take a look and see.
I can see how Circuit City is trying to help the customer feel like it’s ok to think (and buy) small or so I thought until I actually clicked the link.
What I saw next had me wondering what was Circuit City thinking.
Now I don’t know about you, but I was thinking that I would learn a thing or two about budgeting. I don’t think that is the case here. I’m reading this as something that is telling me to go spend $400 on a gaming system (PS3) or Blue-Ray dvd player because, and I quote, “one sensational gift will wow the whole family.”
I guess it all depends on who the gift is really for and what the real intent is behind that gift. I’d like to think that maybe Circuit City is really trying to help the consumer here. Sure there are links to other products that don’t cost that much, but no matter how you look at this, the bottom line is get one gift worth lots of money because it will be better for the family.
I know that this is business and they’re trying to make money, but I’m just wondering if they are taking advantage of a situation here by relating today’s economic issues with purchasing big ticket items. I can’t speak for all families, but if the guess is that people will only be spending around $466, why would you advertise a $400 product?
How did you feel the e-mail and corresponding page compliments the consumer? Is this something you would agree with?
Your thoughts?
Cheers.







